Laura Ehlers
Laura Ehlers is a Project Director with Insight to Action. She has fourteen years of management consulting and marketing insight experience.
Prior to joining INSIGHT TO ACTION, Laura consulted with Orrington Strategies and The Cambridge Group. Her work was focused on growth strategy in the areas of brand value and optimization strategy, portfolio optimization, brand and product positioning, customer segmentation and targeting, and customer retention and loyalty strategy. She has worked with clients in several industries, including consumer goods and services, financial services, pharmaceuticals, high technology, retail, and media and entertainment. She designed and implemented qualitative and quantitative research both domestically and abroad to support strategy development.
Prior to consulting, Laura was a Marketing Manager at Bell Atlantic International, Inc. She coordinated and analyzed global market and economic research for strategic foreign investment projects. She also conducted ongoing foreign and domestic environmental and competitive analysis and market research across electronic media channels.
Laura has a BA in marketing and finance from The University of Montana.
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