Elise Baskel
Elise is a Project Director at Insight to Action. She brings over 9 years of experience helping companies develop and implement brand-driven strategies to drive growth. She has done significant work in developing brand architecture, positioning, and operationalization strategies for business-to-business and business-to-consumer clients. She has worked with companies in various industries including financial services, healthcare and consumer goods.
Prior to joining Insight to Action, Elise worked for Prophet, an innovation and branding consultancy. In addition, Elise was a Brand Manager at Sara Lee focusing on the Jimmy Dean brand.
Elise received an MBA from Kellogg Graduate School of Management at Northwestern with a concentration in strategy and marketing. She received a BS from University of Illinois, where she majored in Industrial Distribution Management.
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