Breakfast Cookie Case Study

Industry: Food & Beverage

Marketing Challenge:

Identify And Prioritize Growth Opportunities In The Breakfast Meal Occasion

A leading consumer packaged goods client with major food and beverage brands needed to identify opportunities to grow its position within the breakfast meal occasion

The goal was to identify the most significant growth opportunity areas based on a sound marketplace map. Then, for each prioritized opportunity area, several specific new product concepts were created. The new product ideas were quantitatively tested and top performers were pursued for in market testing and launch.

The challenge was not only creative (creating innovative ideas), but also strategic, to develop an integrated strategic map to use in guiding development ongoing vs. “stop and start” initiatives.