INSIGHT TO ACTION is a high touch client-focused consulting firm. As our name describes, we combine in-depth industry, customer and competitive marketplace insights with creativity and client collaboration to create a credible, definable and measurable blueprint for action.

Founded by Michal Clements, an industry leader with both consulting and operational experience, INSIGHT TO ACTION’S services encompass:

  • Developing business growth strategies and strategic plans for B2B and B2C
  • Customer focused targeting and market segmentation
  • Creating, naming and positioning new product lines/innovation pipeline
  • Evaluating and building brand architecture and equity
  • Due diligence with emphasis on customer and market demand
  • Positioning and re-positioning existing brands, assuring brand integrity


This blog focuses on driving business growth across industries from B2B to B2C, brand success stories, trends and untapped market opportunities.